How Mold Remediation is Changing with the Digital Landscape

In 2017, local businesses across all industries are having to increasingly adapt to the changes in online marketing trends. Mold remediation is no different, and professionals are finding it harder and harder to generate quality leads for their businesses. In this post we will discuss a few basic ways local mold removal companies can leverage the internet to increase their website visibility and ultimate bring in more customers.

Utilizing Digital Advertising

As a mold removal company, digital advertising is going to be your most effective asset when it comes to generating new clients. Depending on your specific services, you will want to prioritize showing up organically in the Google search results using a process known as search engine optimization. When deployed effectively SEO will put your business directly in front of the people who are actively looking for your services, and is an incredibly powerful tool for gaining exposure.

Unfortunately, SEO can take months before it yields positive results, which means you are putting a great deal of confidence in the company you choose to hire. If they fail to deliver, you may find yourself out a great deal of money with nothing to show for it. Another great option for local businesses is using services like Home Advisor or Thumbtack to get in front of prospective customers. While these can be good for getting leads without much effort, they have their drawbacks. Home Advisor for instance was recently embroiled in controversy when it faced claims of sending fictitious leads to bolster its sales. Despite accusations, services such as this can provide start ups a great way to get their first clients through the door.

Using Print Ads and Word of Mouth

Print ads and word of mouth are still fantastic tools in any mold removal companies arsenal. They are especially powerful when combined with digital methods. An example of this is the team over at Toxic Mold USA of Buffalo using a combination of newspaper ads and online marketing (such as the map below) to reach their customers. This tandem approach covers all of the bases and ensures maximum gains for your time and marketing efforts.

What Should Mold Removal Companies Do Going Forward?

There is are no signs of the use of the internet slowing down, and it is imperative for companies who have not yet shifted their focus online to do so as soon as possible. While mold removal remains a profitable industry, there is no doubt that local companies who do not get ahead of the trend are being slowly washed away by national brands with large marketing budgets.